Ready, Set, Go!

Wildfire Education Campaign

Ready! Set! Go! (RSG) was launched in May 2009 as a new approach to educating Southern California residents about the now year-round threat of wildfire. This public education program seeks to gain active public involvement in reducing life and property loss caused by wildfires. This program is presented in three steps:

  • Ready! Prepare yourself, your family and your property.
  • Set! Monitor fire weather/activity and prepare to evacuate.
  • Go! Leave early when directed to by public safety officials.

This plan provides a strategic approach and a specific action plan to aid the Santa Barbara County Fire Department and other agencies in Southern California in creating communications to reach each of its target audiences with one unified message. This plan is endorsed by the Santa Barbara County Fire Chief’s Association.